While you might buy leads from top lead generation company or the best lead generation companies in the world but if you’re not able to reach out to those leads, you would not be able to generate a lot of revenue. That is why it is important to find out how to reach out to those consumers. You have to make sure that your email is always landing in their inbox rather than in the spam folder or the promotions folder. When you are able to ensure this, you can be sure that your conversion rate would also skyrocket.
We would today share with you a few tips with the help of which you can be sure that your emails would always land in the inbox.
1. Using clean servers:
The 1st thing which you have to always keep in mind is that if the server IP is not clean, no matter what are the precautions you take your email would always go into the spam folder. That is why you have to always ensure that the servers which you are using are clean. You have to also make sure that the IP which you are using for mailing is not blacklisted. This would automatically provide you with a better chance to get your emails landed in the inbox.
2. Not using excessive links:
You need to understand that when there are excessive links in an email, most of the email providers would automatically mark them as spam. Owing to this very reason, it is important for you to have only a single link with the call to action to your website. This would ensure that your email goes into the inbox
3. Using lesser images:
Ideally, you should not be using more than a couple of images. If you’re using a higher number of images, it can again be treated as a promotional email. In such a case, even though it would not go in the spam folder but it would surely go to the promotions tab. This would drastically reduce the percentage of leads who are reading your email. That is why it is always a better idea to limit the number of images to just 2.
So, the next time around you are buying leads and thinking of mailing to those leads, it is important to follow these 3 tips strictly. Once you are able to do that, it becomes easier for you to get your email in the inbox so that you are able to get maximum response from those leads. This would help you to drastically increase the return on investment which you get from email marketing.
We would today share with you a few tips with the help of which you can be sure that your emails would always land in the inbox.
1. Using clean servers:
The 1st thing which you have to always keep in mind is that if the server IP is not clean, no matter what are the precautions you take your email would always go into the spam folder. That is why you have to always ensure that the servers which you are using are clean. You have to also make sure that the IP which you are using for mailing is not blacklisted. This would automatically provide you with a better chance to get your emails landed in the inbox.
2. Not using excessive links:
You need to understand that when there are excessive links in an email, most of the email providers would automatically mark them as spam. Owing to this very reason, it is important for you to have only a single link with the call to action to your website. This would ensure that your email goes into the inbox
3. Using lesser images:
Ideally, you should not be using more than a couple of images. If you’re using a higher number of images, it can again be treated as a promotional email. In such a case, even though it would not go in the spam folder but it would surely go to the promotions tab. This would drastically reduce the percentage of leads who are reading your email. That is why it is always a better idea to limit the number of images to just 2.
So, the next time around you are buying leads and thinking of mailing to those leads, it is important to follow these 3 tips strictly. Once you are able to do that, it becomes easier for you to get your email in the inbox so that you are able to get maximum response from those leads. This would help you to drastically increase the return on investment which you get from email marketing.
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