Can a controversial email subject help you get more leads?

These days, businesses are going to great lengths in order to get the attention of the visitors of the leads. Similarly, a lot of businesses are generating a controversy as well in order to gain the attention of the visitors. However, it is not always a good idea to generate a controversy in order to grab the attention of the visitor. Sometimes, this can backfire as well. That is why, you have to 1st find out that when you’re opting for email marketing to business sales leads or even B2B sales lead generation, you have to always 1st find out whether any aspect of your email or the email subject is controversial or not. You need to keep in mind that in certain demographics, the controversial email subjects would actually increase the conversion rate. However, in some others, they would pull down the conversion rate.
We would share with you a few tips which you have to follow.

1. Understanding the demographic:

If it is the social media demographic or if you’re getting the viral traffic, generating a controversy can help you increase the traffic dramatically. In such a case, you should actually take the steps. On the other hand, when you’re marketing to the business audience, you should avoid the controversy at all cost. When you are able to avoid the controversy and take a direct approach, you would be able to capture the attention of the audience in a much more effective manner. Once you are able to understand the demographic, you would be able to carefully select the email subject as well.

2. Knowing the purpose of the email:

If the purpose of the email is to get the click of the visitor to the landing page or to get more traffic to your story, sure enough generating a controversial email subject would be one of the best strategies which you can opt for. On the other hand, if you want to make them buy something, it may not be a good strategy. A lot also depends on the type of the product or the service which you are marketing.
So, whenever you are buying business sales leads in order to market your business product, using a controversial email subject is not a good idea. On the other hand, if you are marketing in front of the social media audience, using a controversial email subject is one of the best ideas which you can opt for in order to gain the attention of the visitors.