Wednesday, 25 October 2017

How to evaluate the cost of the leads which you buy?

When you’re buying life insurance leads or health insurance leads, you have to first evaluate the valuation of the leads. If you are buying leads at a cost which is very expensive, there is no way in which you would be able to generate a profit. That is why you have to evaluate the cost of the leads which you need to pay. Once you are able to evaluate the cost of the leads, it would become very easy for you to decide how much leads you to want to buy and how you can generate a profit as well.

1. Exclusivity of the leads:


If the leads are being sold to other buyers as well, you should buy accordingly. This is because the conversion rate from those leads would decrease. If the conversion rate from those leads decreases, the return on investment would also decrease and this will decrease your earnings. That is why it is always important for you to find out whether you are the only one who is getting those leads or whether other buyers are also buying those leads. Once you are able to understand this point, it would indeed become very easy for you to choose the right kind of leads and to buy the right kind of leads.

2. Niche of the leads:


Generally speaking, leads like life insurance leads as well as health insurance leads are pretty expensive. This is because it is very difficult to get such kind of leads. If you’re looking for gaming leads or any other such more common leads like shopping leads, they are very much more affordable. That is why it is important for you to look into the niche of the leads as well. Once you look into that, it would indeed become easier for you to determine how much you should pay for each and every type of lead.

So, whenever you are able to keep all of these factors in mind, it would become automatically much easier for you to decide how to evaluate the leads. If you want to start a proper business of buying leads as well as converting them, it is very necessary for you to evaluate the cost of the leads. Thereafter only you can be sure that you would be able to turn out a profit each and every time.

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