Why is a landing page always necessary for lead conversion?

Buying leads and converting them into actual customers are 2 completely different things. That is why, when you’re looking to buy leads, it is important to realize how to convert them into customers as well. Each and every person would promote a different product or service. That is why they have to always look at the best ways to convert the leads into the customers. When you’re buying the leads from top lead generation company, you need to understand that they would be just providing you with the demographics of the lead and the information for which the person has submitted their details. Thereafter, you have to find out how to convert them. Even the best lead generation company would not provide you with a detailed blueprint of converting the leads. That is why you have to look at converting the leads by yourself.

One of the main things which you have to always keep in mind while converting the leads is that a landing page is always necessary. Only with the help of landing page, you would be able to convert the leads quite easily.

We would today share with you a few tips which you have to keep in mind in order to utilize the landing page appropriately.

1. Subtle marketing:
On the landing page, you have to just describe the offers which you are promoting. You have to let the members know about the advantages of opting for that offer. You have to also let them know about the necessity why they should be opting for that particular offer. When you are able to do that, they would know the necessity and thereafter, when they would be going to the actual offer, they would directly be subscribing it. This is one of the biggest advantages of the landing pages.

2. Choosing a different angle:

If you’re sending the leads directly to the offer, you would not be able to decide the type of angle which you would opt for when it comes to marketing. On the other hand, when you’re using a landing page you would be able to choose the angle by yourself. This would provide you with the option of marketing the same offer with different angles. This increases the chances of marketing successfully to the audience.
So, when it comes to converting leads into actual customers, the landing page is a must have due to the above few advantages of the landing pages which we have mentioned.

Should you promote affiliate products to your email list?

Buying leads from the sales lead generation company and gaining access to unlimited merchant account leads is a comparatively easy task. On the other hand, deciding what you have to promote to those leads is a bit difficult task. That is why, when you’re thinking about marketing to the leads, it is important for you to realize what you should be marketing to them. Once you are able to realize this, thereafter only you would be able to create a proper email marketing campaign. Instead of always being confused about the product or service which you want to market to them, it is important to look into the few points which we would highlight below and thereafter, you would be able to take a call regarding the product or service which you should be marketing to them.

1. Own offer:

One of the main things which you have to keep in mind is that affiliate offers can be discontinued at the drop of the hat. Moreover, in the affiliate offers you do not have control over the landing page. You would not have control over the terms and conditions. That is why it is a much better idea to always promote a product or service which is your own. When you’re promoting a product or service which is your own, it would become much easier for you to gain a higher amount of revenue. Moreover, you would be able to change the terms and conditions to suit your customers as well. This would ensure that you are able to provide the service to the customers exactly in the way in which they want.

2. Customized offerings:

If at all, you are promoting someone else’s product or service, you have to contact that person in order to provide you with a customized offer or customized landing page. This would ensure that you are able to change the landing page according to your preference. This would significantly increase the amount of conversion which you are getting. Instead of just promoting what everyone else is promoting, you have to keep these 2 factors in mind and thereafter you have to choose the product or service which you want to promote.

So, the next time around you’re trying to zero in on the product or service which you want to promote, these are the 2 things which you have to keep in mind. Customized offerings would always ensure that you are able to get a higher conversion rate.

How to bring the cost of each conversion down when it comes to email marketing?

The more you are able to reduce the cost of each and every conversion, the higher will be your profit. That is why, when it comes to reducing the cost of conversion, you have to opt for economies of scale as well as proper efficiency in order to reduce the conversion rate. Once you are able to follow these steps, it becomes easier for you to bring down the conversion rate.

1. Cutting back on the unnecessary designing expenses:

Instead of hiring the most expensive designers in order to design the landing pages, you have to opt for more affordable landing page designs. When you’re opting for a more affordable landing page designs, you would be able to invest the difference amount in exclusive leads for sale or USA consumer leads. This would automatically help you in getting the best return on investment.

2. Using tracking resources:

Once you are using tracking resources, it would indeed become much easier for you to optimize the use of traffic. You would be able to get back on the unprofitable traffic sources quite easily. This would automatically help you in utilizing these funds for other purposes. You can easily use these in order to buy more traffic as well. This would automatically increase the number of conversions which you are getting.
These 2 factors alone can help you in reducing the conversion rate by at least 20%. This 20% can easily increase your profit by up to 30% to 35% if you're utilizing it in order to buy more traffic.

So, instead of just thinking about investing more and more, sometimes it is a much better idea to try to rationalize the costs so that you are able to automatically increase the profits which you are generating from the campaign. Once you can increase the profits by cost rationalization, you can scale up the campaign further to make a large amount of money.

How much information should you include in your email body?

Many people think that the longer the mail body, the more would be the chances of getting a conversion. You need to understand that these days; people are not interested in a longer email body. They need to get the information pretty quickly. If the email body which you are using is pretty long, most of the people would not even be reading those emails. That is why your efforts would be going to waste. When you’re buying expensive leads like health insurance leads or car insurance leads, it is important for you to make sure that most of those leads read the email which you are sending them. In order to do so, you have to keep the emails on the shorter side. When it comes to deciding on the length of the main body, you have to keep a few factors in mind which we would mention below.

1. Mobile traffic:

Most of the people open their emails on the mobile phones. That is why the screen is even smaller. Owing to this very reason, you have to make sure that the content is less than 150 to 200 words. Only when it is less than that, you can be sure that they would be able to reach at the bottom of the email and would be able to click on the call to action. That is why you have to always make sure that the email body is on the smaller side.

2. Using the resizable images:

You need to make sure that the pictures which you are using can be resized according to the device from which the email is being read as well. When the picture is too big or when the picture is a large rectangle, it becomes very difficult for most of the email clients to resize them. That is why you have to keep in mind the size of the images and after that take a call on the size of the email as well as the pictures in the email.

So, whenever you are looking at the size of the email body, it is best to keep it under 200 words. Also, if you’re using any kind of images as well, it is important to use smaller images which are of HD quality as well. This would ensure that they can be opened up on the smartphones as well which can significantly increase the conversion rate which you are getting to your email marketing campaign.

Can a controversial email subject help you get more leads?

These days, businesses are going to great lengths in order to get the attention of the visitors of the leads. Similarly, a lot of businesses are generating a controversy as well in order to gain the attention of the visitors. However, it is not always a good idea to generate a controversy in order to grab the attention of the visitor. Sometimes, this can backfire as well. That is why, you have to 1st find out that when you’re opting for email marketing to business sales leads or even B2B sales lead generation, you have to always 1st find out whether any aspect of your email or the email subject is controversial or not. You need to keep in mind that in certain demographics, the controversial email subjects would actually increase the conversion rate. However, in some others, they would pull down the conversion rate.
We would share with you a few tips which you have to follow.

1. Understanding the demographic:

If it is the social media demographic or if you’re getting the viral traffic, generating a controversy can help you increase the traffic dramatically. In such a case, you should actually take the steps. On the other hand, when you’re marketing to the business audience, you should avoid the controversy at all cost. When you are able to avoid the controversy and take a direct approach, you would be able to capture the attention of the audience in a much more effective manner. Once you are able to understand the demographic, you would be able to carefully select the email subject as well.

2. Knowing the purpose of the email:

If the purpose of the email is to get the click of the visitor to the landing page or to get more traffic to your story, sure enough generating a controversial email subject would be one of the best strategies which you can opt for. On the other hand, if you want to make them buy something, it may not be a good strategy. A lot also depends on the type of the product or the service which you are marketing.
So, whenever you are buying business sales leads in order to market your business product, using a controversial email subject is not a good idea. On the other hand, if you are marketing in front of the social media audience, using a controversial email subject is one of the best ideas which you can opt for in order to gain the attention of the visitors.